- Whole milk, nothing added, nothing skimmed
- The farmer's name and a QR on every pack
- ₹83/L and free delivery with Gau Parivaar (free to join)
Lucknow: your first litre of Parag is free in the PYAAS app
Fresh milk at your door by 7 am.
Lucknow. PYAAS Desi Gau Milk from named Gonda farms, one farm per pack, at ₹85/L, or Parag at MRP. Pause any day. No membership.
- 13 Lucknow localities
- 4 farms in Gonda
- QR on every pack
Not in Lucknow? Our Bilona ghee ships free anywhere in India. See the ghee →
How it works
From the cow to your door in one night.
Milked in Gonda
One named farm, tested and chilled the same morning.
At your society's hub
The next morning, cold, in a PYAAS van parked at your gate.
At your door
Paid from your wallet that morning. Pause by 12 noon the day before.
Choose your milk
Two milks. One morning delivery.
From tomorrow morning
Parag milk
MRP / no markup
- Lucknow's cooperative brand, farmer-owned
- First litre free in the app
- Mix with PYAAS in one delivery
Ships anywhere in India
Bilona cow ghee, from the same farms.
₹1,499 / 500 ml · free delivery across India
- Hand-churned from cultured butter, small batches
- 100% cow ghee, nothing added
- Every jar traced to the farm it came from
Why PYAAS
What you get that a packet or a milkman can't show you.
| PYAAS | Loose milkman | Packet from the shop | |
|---|---|---|---|
| You know the farm and the farmer | Yes | Sometimes | No |
| Fat, SNF and adulteration test on every pack | Yes QR | No | Label only |
| At your door by 07:00 | Yes | Yes | No you go out |
| Pause or change from your phone | Yes | No | — |
| Pay each morning, never in advance | Yes | Monthly cash | Yes |
Proof, not promises
Meet the farmer. Scan the pack.
Your farm by default
Ram · Sri Radha Mohan Dairy
Paraspur, Gonda. Four farms supply PYAAS today; you can choose yours in the app.
See all four farms →
Milk Passport
Every pack opens its own record
- Farm
- Sri Radha Mohan · Gonda
- Milked
- 05:00 · chilled 06:00
- Fat · SNF
- tested on every batch
- Adulteration
- tested · result on the QR
Read your pack's Milk Passport
Type the code from your pack, or scan its QR, and see that batch's farm and test.
Questions
Before you start.
Do you deliver to my society?
We deliver to 13 Lucknow localities and the societies inside them. Type your society in the check at the top of this page; you get a yes or no straight away.
When does my milk start?
Tomorrow morning by 7 am, for Parag and PYAAS Desi Gau Milk alike, if you subscribe by 12 noon today.
Do I have to pay for a membership?
No. Anyone can subscribe at MRP. Gau Parivaar is free to join and brings Desi Gau Milk to ₹83/L with free delivery.
How do I pay, and can I pause?
Add money to your PYAAS wallet; each morning's milk is paid that morning. Pause, skip or change any day by 12 noon the day before.
Is there a bottle deposit?
Only for the glass bottle: ₹99 once, back in your wallet when you return the bottles. The pouch has no deposit.
Tomorrow's milk, sorted today.
Pick your society, choose your milk, and finish in the app in under a minute.
Start my milk