Five weeks, documented.
PYAAS was incorporated on 9 July 2026. Five weeks later it held a written work order from a state cooperative milk union, and by 15 August it was delivering to Lucknow households: the union’s milk as its appointed distributor, alongside a limited trial of PYAAS own-brand milk. Every milestone below is a dated document. What is still ahead is marked as intent, not achievement.
The founders presented the traceability platform to the state’s dairy development leadership. This is our own signed record of that meeting, and we hold no acknowledgement from the other side. It was a hearing, not an endorsement, and it happened eight days before the company legally existed.
Registered with the Ministry of Corporate Affairs as a company limited by shares. A founding team, a thesis about what is broken in dairy, and no operating history. The position every company starts from.
A complete packet went to the state cooperative dairy federation: an executive proposal, a detailed pilot framework with scope, governance, KPIs and exit criteria, and a draft memorandum of understanding. Offered at no capital cost, with all technology and intellectual property remaining with PYAAS.
The commercial frame is agreed and fixed in writing. Supply on advance payment, defined pack formats, no change to quality or the published consumer price. The proposition stops being a document and becomes a set of obligations.
Twenty-three clauses, issued by the milk union. It runs for three months. It is extended or ended on the merits of performance. Nothing about it is permanent, and that is exactly what makes it a test rather than a trophy.
Hub, cold chain, app, payments and morning routing stood up in parallel and taken live in one geo-fenced Lucknow zone. We deliver the union’s milk as its appointed distributor, and run a limited trial of PYAAS own-brand milk alongside it. Small, controlled, and reconciled at the end of every day.
Delivery reliability, cold-chain execution, subscription retention, wallet behaviour, route density and the true cost of the last mile. Measured on live routes rather than modelled in a deck. Results will be published as an evidence pack at the end of the term.
At the end of the term we publish what worked, what did not, and at what cost. What comes out of it is either a validated operating playbook or a documented reason to change it. If it validates, the first expansion is density: more societies inside the city PYAAS already serves, on routes it already runs.
A cooperative dairy network already reaches most of the state. The intent is to take a proven operating playbook to the next city rather than reinvent one. Repeating a validated model, not repeating a first attempt.
The largest concentrated dairy demand in northern India, and the hardest to serve well. It is an ambition, stated as one. It follows evidence, it does not precede it.
A pilot is a question, not an answer.
PYAAS funds and operates this pilot at its own cost. It carries no capital cost to the federation and creates no procurement commitment of any kind. Continuation past ninety days depends on what the evidence shows.
No one has endorsed us. No one has invested. Nothing beyond ninety days is assured. What we are claiming is narrower and checkable: a state cooperative milk union gave us ninety days and a written work order, and we are spending them on real routes with real households. The pilot is the test, not the result. When the results are in, we will publish them.
Dairy you can hold accountable.
Built on trust, technology, and tradition. Not the cheapest milk, but one with a record you can verify for every drop.
Trust you can verify.
PYAAS is not just another dairy company. It is a dairy brand built to be checked, on trust, technology, and tradition. Every pack carries a QR. Scan it and you see the farm, that batch’s record, and the time the batch left. From day one, our mission has been to give consumers confidence in every drop. We do this by ensuring you never have to trust blindly. You can check what we claim. Each PYAAS batch carries a digital identity, so you can trace your ghee today, and your milk when it launches, from the farm all the way to your table.
We partner with responsible farmers who follow high welfare and sustainability standards. Our products are traceable to four named partner farms in Gonda and their named herds, not anonymous bulk dairies. Every litre traces to one of four named farms in Gonda, by name and by owner, which you can see on our farm pages. Everything is processed at our FSSAI-licensed partner plant in Gonda under PYAAS-dedicated protocols, kept cold from collection to delivery, and quality-checked along the way. As we launch, you will be able to scan the label to view quality reports, farm information, and processing data for that exact batch, because at PYAAS, transparency is our promise.
We are proud to offer handcrafted Bilona ghee made by traditional methods today, with fresh premium cow milk in limited trial in Lucknow in recyclable packaging. We may not be the cheapest option on the shelf, but every claim on our pack is one you can check. Our customers are increasingly conscious and savvy. They deserve full visibility into what they feed their families. That is why PYAAS leverages traceability technology, delivering a level of openness in dairy similar to the trust standards you find in banking or digital industries.
At PYAAS, transparency is our promise.
India runs on milk, and almost none of it is checkable.
Food-safety anxiety is real. FSSAI’s 2018 national milk survey found aflatoxin M1 above safe limits in 5.7% of samples. Most milk still pools from countless farms with no way to trace a single litre back to where it came from.
We put a verifiable farm and quality record on every pack.
Named Gonda farms pour into a tested collection point. Every batch is tied to the farms, the time and its test result, then printed as a QR on the pack. Scan it and check, right down to the farm and the batch. Dairy you can check, not just trust.
Our commitments.
Five promises we hold ourselves to, on every farm, every batch, and every pack.
A word from the founders.
Two school friends from Amity International, humble beginnings and one stubborn idea: build the honest dairy brand their families never had. Here, in our own words, is why.
Aryan Sharma
Founder & CEO
Founded PYAAS to build a dairy chain families could actually check. Works closest to farms, collection and quality, the parts of the chain where trust is either earned or lost.
Kushagra Shekhar Kaushik
Founder & CTO
Founded PYAAS to make that trust something you can see. Works closest to product, brand and the technology, the parts of the chain that turn a scanned code into a record you can actually read.
Gonda Plant Partner
Dairy plant owner
Owns the FSSAI-licensed dairy plant in Gonda where PYAAS milk and ghee are processed under our dedicated protocols, giving the chain real, on-ground manufacturing depth.
I grew up around milk that came from someone we knew. Somewhere between the village and the city, that knowledge disappeared.
PYAAS exists to bring it back. We own the chain from the farm to your door: farms we know by name, our own collection, our own delivery. Every farmer is paid the same day. Every pack will tell you the farms it came from.
Thank you for letting us into your home.
“We are not trying to make milk cheaper. We are trying to make it honest.”
Aryan Sharma, Founder & CEO, PYAAS
PYAAS isn’t just a milk brand. It’s a transparency layer for dairy.
Don’t take our word for it.
Scan a sample batch and see the farm, the farmer, and the record behind it.